Our ability to communicate enhanced our ability to cooperate with each other, allowing us to leverage our limited physicality to survive and grow. Humanity developed values that express that practicality and recognizes the non-material aspect of our strength. Our power over the material world comes from our metaphysical abilities such as innovation, ideas and cooperation.
Morality is practical. There are root values that are classic to the secular and religious alike: trust, empathy, humility, courage and wisdom. Remember wisdom?